KENNEL CLUB DOG SHOW REDESIGN

This assignment had the intent to recreate a visual identity for an existing NYC cultural event, and what more iconic than the Westminster Kennel Club Dog  Show? 

We were asked to come up with five concepts and develop two of them. In one, I kept the traditional colors of the show but reimagined the illustrations to add a playful personality to the event. And the other referred back to the traditional visual language of the 19th century, when the event was conceived.