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FRENESI DO Ó - FASHION BRAND
Frenesi do Ó is a fictional São Paulo based fashion brand inspired by the modern day comsmopolitan brazilian aesthetic. Frenesí do Ó is a word play on the word “frenesi”, frenzy and a São Paulo neighbourhood, “Freguesia do Ó”.
Frenesi do Ó embodies the modern life of the young urban brazilians, where music, architecture and style walk hand in hand. The name evokes the caos and diversity of the city reflected into fashion.


















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